Love Your Lawyer Day is November 6. It’s a great opportunity to celebrate the contributions that legal professionals like you make every day. You can use this occasion to celebrate your successes and expand your community engagement. Here are a few great ways to make the most of Love Your Lawyer Day today and every day … even in the most unusual of years.
1. Host a social Q&A session
Especially these days, it’s a great idea to use social media to engage with potential clients and boost your visibility online. One idea is to conduct a free question and answer session using tools like Facebook Live or Instagram Stories.
Use these broadcasting outlets to target nearby areas and reach a local audience beyond your current followers. With a little practice and planning, this type of activity is a valuable way to showcase your personality and legal knowledge.
2. Get involved with your local community
Creating positive visibility at a local level is extremely helpful for any law firm, and as FindLaw’s annual U.S. Consumer Legal Needs Survey shows, proximity to a lawyer’s office is one of the most important factors legal consumers consider when searching for counsel. Look for opportunities to support your community by sponsoring a local event or youth sports league, for example.
Sure, it’s trickier this year, but there are still ways to connect and be active. You could offer a local small business a free contract review or other light work. These types of efforts provide a positive impression to your community – your potential clients – making them more likely to come to you with their next legal need.
3. Donate your time
Love Your Lawyer Day serves as a reminder that you have the unique ability to donate your time in a very important way. Not only does this day provide a chance to give back, but doing so can make a life-changing impact.
Pro bono work not only serves the public good, but it also has potential business benefits as well. Taking on these free cases leaves a strong impression with clients that may recommend you to others in the future. To learn how to get more out of your pro bono hours, check out this free roadmap to success with pro bono work.
Of course, if taking on pro bono work isn’t possible this year, there are plenty of other ways to volunteer within your community while expanding your network.
4. Reach out to satisfied clients
If you recently wrapped up a matter for a client and you know they had a positive experience working with you, it’s always good to follow up. Take time to call or email recent clients and ask if they are willing to write a review about your practice on Google or Facebook.
For a more personal touch, check in on former clients. People are more willing to recommend you when you invest in their well-being and establish a personal connection.
5. Share the love with other lawyers
Every lawyer should feel the love, especially this year. Maybe it’s catching up with former colleagues or law school acquaintances. It could be getting involved with your local bar association so you can build relationships with your peers. Any chance to connect with fellow attorneys may lead to future referrals or other networking opportunities.
You deserve this
Let Love Your Lawyer Day be a reminder of the tremendous impact you make all year long.
Follow #LoveYourLawyerDay to see how other lawyers are celebrating, then check out our thank you page and enter to win a free Love Your Lawyer Day t-shirt. New this year, anyone who signs up for a personalized demo of Westlaw Edge will be entered for a chance to win an iPad Mini or AirPods Pro.