Let’s say you’re the general counsel for the buyer in an acquisition. The seller’s team tells you they want a 15% reverse break-up fee if the deal does not close. The seller insists this is standard, but you’re sure this can’t be true. How do you shore up your negotiating position?
Or perhaps your client, the CEO and Chairman of a company on the verge of going public, says that he doesn’t want to divide power by splitting his role. He has been running the company from the beginning and doesn’t care about the recommendations from the underwriters and the proxy advisory firms. How do you help him see what the standard really is?
In the past you may have combed through deals manually looking for guidance from the market. Now, you can use What’s Market Analytics to understand the market trends and standards and easily communicate them. The tool is part of Practical Law Dynamic Tool Set with CoCounsel.
This platform makes it faster and easier for you to access the know-how and guidance of Practical Law. It draws upon artificial intelligence, visualization tools, and the proven expertise of more than 650 attorney editors to help you get the answers you need quickly and expertly apply those answers to a matter. It includes What’s Market Analytics as well as Quick Compare, Knowledge Maps, Interactive Matter Maps, and Search & Summarize Practical Law.
Overview of What’s Market Analytics
Attorneys use What’s Market Analytics to quickly research and communicate market trends with visual charts. This tool significantly reduces the time needed to analyze and present similar deals, helping attorneys support their negotiations and other conversations with clear, data-driven evidence.
By replacing hours of tedious research and formatting with quick access to visually compelling insights, attorneys can understand and communicate trends more effectively. This frees you to spend more time counseling clients and business partners. It also makes the negotiation process faster and more persuasive.
To use What’s Market Analytics, start on the What’s Market home page. Select your desired deal type from the “Select deal type” menu, then click “Access Analytics.”
You can choose an Editor’s Pick or create a custom chart. To create your own, click “Create your chart” and follow these steps:
- Add Data Points: Click “Add data point,” search or browse for the data, and select the relevant points. For example, select the years 2018-2021 to review deals during a specific timeframe.
- Apply Filters: Filter the data to refine your chart further. You can apply multiple filters and remove them as needed.
- Customize the Chart: Adjust how the chart displays information, such as using percentages or switching between chart types.
You can save and share your chart by email, download it, or embed it in a presentation. Charts update automatically with new data fitting your parameters. You can also customize Editors’ Picks using the same tools.
Figure 1 Instantly create data-driven insights and visualizations with What’s Market Analytics so that you can analyze and share market trends and deal terms in a fraction of the time
What’s Market editors selected six practice areas for the Analytics tool. These are the areas that benefit the most from visualization and include the following:
- Antitrust Risk-shifting
- Follow-on Equity Offerings
- Initial Public Offerings
- Public Merger Agreements
- Private Acquisition Agreements
- Underwriting Agreements
What’s Market Analytics puts you in the expert seat quickly
Understanding and articulating the market standards for key clauses is critical in transactional matters. Current trends are often the only empirical “evidence” you have to counteract someone’s gut feel, ego, or bluster. Now that you can see the true distribution of terms and conditions across a matter type, you will be better able to counsel business partners and clients and formulate a strategy. And since a picture is worth a thousand words, you’ll be able to make your point even more clearly with the visualization tool.
You can also use the data, insights, and images to create thought leadership content that will appeal to clients and prospects alike. Blog articles and social media posts about changes in trends are simple to develop when the analysis and visualizations are readily available. With the facts established, you can spend your time providing insight and wisdom about what to do as the standards change.
What’s Market Analytics helps you quickly and effectively communicate complex market trends using attractive, visual charts. Your clients, business partners, and the people on the other side of the bargaining table will all take notice. You’ll be able to develop stronger negotiating positions, build confidence with your own party, and save time while doing it.
Ready to stand out with your wisdom on market trends? Find out more about What’s Market Analytics and the entire Dynamic Tool Set with CoCounsel by visiting Discover the Dynamic Tool Set with CoCounsel in Practical Law. You can explore the features, watch additional demonstrations, and consider how these tools can benefit their practice.
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