Growing your practice doesn’t always require more advertising. Sometimes it’s about expanding the pool of clients your firm serves. For firms looking to serve (or better serve) startup and small business clients, success may simply be a matter of arming yourself with the proper knowledge and tools.
Sure, every business is different. But common to almost every entrepreneur and small business owner out there is the need for sound legal advice and guidance as their business develops. Positioning your firm as a trusted expert among these clients is achievable in the near-term, and good for repeat business in the long-term. In order to engage with this group, attorneys need to understand the biggest issues startups and small businesses face and be crystal clear on the value of having a lawyer by their side.
Whether your law firm currently serves startups and small businesses or you’re considering reaching out to a new client base, this webinar provides the details you need to know to succeed with this market.
Join us on April 3rd at 2 p.m. EDT to:
- Identify the key areas of the business lifecycle and their associated legal needs
- Understand the challenges sitting “top of mind” among startup and small business owners
- Discover the resources available to help you advise these clients
Featured speakers
Joe Green
Joe is a Senior Legal Editor at Thomson Reuters Practical Law, where he focuses on writing Practical Law's startup and venture capital content. Joe also writes thought leadership content and scholarship on startup-related issues, as well as the business of law, legal technology and the future of the legal industry.
Prior to joining Practical Law, Joe was a senior attorney with Gunderson Dettmer in New York, where he served as outside general counsel to high-growth startups, advising these companies and their venture capital investors on a wide range of legal and business issues.
Jake Kamenir
Jake has spent five years developing his expertise with Practical Law. Starting as a Reference Attorney, Jake transitioned into account management and served as the Labor & Employment Law lead for the largest law firms in the United States. For the past two years as a Product Specialist he has worked with thousands of attorneys on projects and research across the full spectrum of the business lifecycle. Jake regularly teaches CLEs on advanced legal research and has been a guest lecturer at Handong University, South Korea. Prior to joining Thomson Reuters, Jake was a litigator focusing on professional fiduciary law.
Register today
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